Determine Banner Size
The best way of designing a banner with a certain format in mind is to first establish the advertisement’s dimensions. When printing on large formats like banners, it is particularly important to start designing the ad using the exact measurement of the product being advertised. Resizing afterwards is likely to distort the images, making the ad look unprofessional. Additionally, it is important to apply the highest resolution possible for the images in order to maximize clarity.
Choose Images Wisely
A banner is an extension of the user’s business image. The printing and design should emulate the quality of the products or services being advertised. One should ensure that the image appears consistent with the colors and fonts used in other advertising materials. Additionally, a businessman should make sure that the banner’s size, message and design appeals to the target audience before placing a printing order.
Keep it Simple
To maximize the impact of a banner’s marketing message, it is advisable to keep the design as simple as possible. As much as it offers a lot of space for using, it is better if not stuffed full of information. Often, a simple, striking image or message can say more to the target audience than a paragraph can. Cluttered banners are usually less eye-catching when compared to straightforward, minimal designs.
Select the Right Colors
Colors can be quite a powerful psychological tool. When utilized properly in a banner, they can help attract attention and increase sales. Yellow and orange are high-energy colors, with red being recognized as an attention-grabber. Most blue and green shades are pleasing and calming to the senses. However, as much as bright colors usually attract attention, overusing them can take attention away from the message. As soon as someone has determined the banner colors, he or she should ensure there is high contrast between the banner’s background color and the type of color in order to enhance readability.
Make the Banner Readable from a Distance
Just because a banner is printed using a large format does not necessarily mean that it is readable from a distance. When printing banners in San Diego, one should ensure that the texts are printed bold enough in a way that they can observed from the distance they are intended for. The focus of the banner should be obvious to viewers. Information that is considered more important than the rest should be printed using bolder text than the rest. However, the less important texts should also be printed in readable and clear fonts.
